Irish pharmaceutical wholesaler United Drug Wholesale has rebranded its Ostomy and Urology Care business unit as UroStomaCare, signalling a sharper specialist focus on stoma and continence care patients across Ireland, according to Irish Pharmacist.

The rebrand preserves the existing service infrastructure while introducing a new identity designed to more clearly reflect the unit's specialist positioning for community pharmacists and their patients throughout Ireland.

UroStomaCare is Ireland's leading provider of stoma and continence care products and services, offering over 3,000 products sourced from 35 manufacturers. The service provides custom bag cutting at an average of 10,000 bags per week and maintains a 48-hour turnaround on emergency orders.

The offering extends beyond product supply to encompass clinical support, patient education, and quality of life consultations, with access to stoma nurses across Ireland providing patients with clinical guidance beyond the pharmacy counter.

Alongside the rebrand, a new UroStomaCare Hub has launched on UDW.ie, consolidating product catalogues, application guides, educational resources, and referral pathways for Irish pharmacy professionals in a single digital platform.

For community pharmacists across Ireland, the hub is designed to reduce administrative burden, making it faster to identify the right products, access staff training, and connect patients with appropriate clinical support.

Supplier partnerships also unlock in-store training for pharmacy staff and one-to-one quality of life consultations with patients, supporting both clinical outcomes and business development for pharmacy partners nationwide.

The rebrand represents United Drug Wholesale's reaffirmation of its commitment to delivering specialist care services to the Irish pharmacy community under a more focused and clearly defined identity.

Read the full article for further detail on UroStomaCare's services and the new UDW.ie hub.